A Remarkable Influencer Channel with National Reach and Ohio Direction
Developing Value to Companies that want to reach my audience and those within the viral reach of my audience.
Locally searched content matched with native advertising and conversations.
Product and Service Value Conversations
Recipe Development and Deployment
Our Readers and their Trust
Akron Ohio Moms was founded in 2008. Readership started through mom’s interested in play groups, local entrepreneurs, more writers, school friends and then new friends via Google and Facebook. Cindy Orley, our founder, will often get stopped on the street, or receive strange smiles and fun new introductions when out and about anywhere in Northeast Ohio.
We are real, tangible, and trusted people BECAUSE many of our readers can and do see us walking at the mall, park, or supermarket, and we never promote something we don’t approve of personally.
Many readers follow along to find out about local activities, check out new projects, complain about education initiatives, and discover new recipes.
While our traffic can vary from month to month and year to year, we present to you a recent Statistical Snapshot gathered from Google Analytics. The below stats are from the most recent period of page update:
Monthly Unique Site Visits:
Traffic Sources in order of prevalence: Facebook, Google Organic Search, Yahoo, Bing, Pinterest, Twitter, and new on the scene Yummly.
Social Reach: Updated Daily on the footer of this page.
Demographics and Technology
Typically 50% to 60% of our site visitors arrive because of organic search engine visits.
We use industry standard Google Analytics to track out visitors, and their experience on the website. Our successfully targeted visitors:
Top Read Content
Predominantly our most read content is by our local readers. Local content that is researched and resource, share-worthy, and sometimes tailored to striking an emotional cord (not always on purpose!) wins us the best readers.
Below are some article titles that drew the top # of readers from in Summer 2016:
- Closest Beach Vacation to Ohio – Virginia Beach! Where to Stay
- Top 10 Romantic Inns and Getaways
- 30 Ropes Courses, ZipLines, and Canopy Tours in Ohio
- 11 Explorable Caves in Ohio that are Ready for a Family Outing
- Alligators in Akron, Ohio Lakes
- What is a Dude Ranch Vacation Like? Our Stagecoach Trails Guest Ranch Vacation Revealed!
- Top 10 Romantic Inns and Getaways
- 18 Ohio Waterfalls
- My experience in buying kitchen cabinets online
- #EyeSeeResults with this Age-Fighting Skincares
How we Reach and Influence
- Focus on Social Share and Engagement
- Search Engine Optimization
- Pleasant, Real Life Photography
- Social Network Size-Friendly Imagery
- Personal Location Visits and Experience Shares
- Twitter and Blab Parties
- Facebook Engagement through Questions
- In-House Adobe Creative Suite Skills
How can You BEST Engage AOM readers?
Sponsored Ohio Content
Piggyback on our expertise – we create content that our readers want. Our standard focus is on highly visited resources or human interest stories for our readers.
We continuously seek partnerships for temporary or permanent sponsorships of these highly shared articles.
Think native advertising.
Sponsorship notices are inline in header images and inside of the text and can of course include a link to your own site. Local businesses and national brands are welcome to sponsor existing or new articles that are in our queue.
Ask us for sponsorship opportunities >>
Value Conversations and Reviews
Product review articles fill the mom web. Getting traction for a review takes more than just a rehash of product specifications. It takes Great headlines, top notch imagery, real-life impressions, a little vulnerability, use videos, engaging conversational methodologies like metaphor, incentives, real-time parties online via the latest tech (let’s go past twitter parties, hangouts, and head to blab) and of course social engagement.
Product reviews do not risk negative reviews. In the case of a negative review experience, we offer direct to provider feedback of said negative experience, and provide no online review. Get an AOM Value Based Review >>
Recipe Development and Deployment
While drafting multiple iterations of recipes to become America’s Favorite Crescent Cook in 2010, Cindy Orley found recipe development to be part creativity, part luck, and part luscious food photography.
Since that time, creative energies have been poured into new recipes from specific sponsor ingredients. Deliverables include
- social media ready images
- descriptive posts
- food photography
- and full ownership rights
Cindy’s Remarkable Team LLC now offers food photography sessions for local restaurants and wholesale bakeries.
Hire AOM to Develop and Photograph a New Recipe >>
Although brand awareness is not a concept (think about my favorite local Good Year Blimp!) using influencers to aid in brand awareness is new.
Akron Ohio Moms works with major brands over set periods of times to essentially, be fan girls for a brand. Think: republishing works by a brand fan base, creating new creative fan-like content around a brand, or creatively using brand content in unexpected ways.
Examples? Think: painting the streets of Akron with Sriracha Sauce, stacking bottles of Dawn Dishwashing liquid for a carnival contest, or photoshopping Sunoco stickers to replace a kitchen floor.
Ask about brand promotion
Sometimes our partners have new ideas that don’t fit into any of the above. Sometimes we have stand-alone content that needs a business partner, and sometimes, we are the first out of the gate with a new idea. (Yes, we pioneered a WordPress plugin for giveaways, bucked the ‘blogger convention trend’ and hit industry shows instead.) Creativity is not a virtue that only a few humans have, it is one that requires effort, depth, and the combination of disparate ideas to create something new. We’re like that. Let’s get creative >>
Cindy’s reasoning, creative skills and professionalism all join together for compelling blog posts and gratifying partnerships. She is informed and passionate, delivering tips, offers and visuals that motivate readers and leveraging assets that benefit partners.- Jill Adams
I was thrilled to receive Cindy’s in-depth review of my book, “Multiply and Divide with Sticks and Steps, Teach this Method in Just 5 Minutes.” Countless students who struggle with multiplication are searching for an easier way, especially during homework time. Hopefully this book will cross paths with them. A huge thank you to Cindy for her thoughtful review. – Maureen Stearns
Cindy always writes the most thorough, visually appealing and wonderful blog posts. She takes the time to really get to know the product and brand she is reviewing and puts so much creativity and passion into her write ups. She is a star in the blog community and I feel so grateful for the opportunity to work with her. – Shaina Ostroff